Funnel pages that actually convert

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Funnel pages that actually convertMarketing & growth
23 June 2026Marketing & growthAuthor Direct

Funnel pages that actually convert

Proven landing-page patterns for authors — without starting from a blank screen.

A good funnel page does one job: tell the right reader why they should join your list or take the next step.

What works for authors

  1. One clear headline — what they get, not what you wrote
  2. Three bullet benefits — early access, bonuses, events
  3. Low-friction form — name and email only
  4. Honest subheadline — how often you email and that they can unsubscribe

Templates to try

  • Free chapter for fiction and narrative non-fiction
  • Book launch when a release date is set
  • Event registration for signings and webinars
  • ARC team when you need launch-day reviews

Pick a template under Funnel pages → New, customise the copy, and publish. Track sources with UTM parameters on Instagram, Facebook, and newsletter links.

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Author Direct

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