Funnel pages that actually convert

A good funnel page does one job: tell the right reader why they should join your list or take the next step.

What works for authors

1. One clear headline — what they get, not what you wrote
2. Three bullet benefits — early access, bonuses, events
3. Low-friction form — name and email only
4. Honest subheadline — how often you email and that they can unsubscribe

Templates to try

• Free chapter for fiction and narrative non-fiction
• Book launch when a release date is set
• Event registration for signings and webinars
• ARC team when you need launch-day reviews

Pick a template under Funnel pages → New, customise the copy, and publish. Track sources with UTM parameters on Instagram, Facebook, and newsletter links.